A.m.C

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About A.m.C

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  • Birthday 07/21/1986

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  1. From wastewater to sustainable fuel Turning wastewater into sustainable fuel. This is the answer to two environmental challenges, namely reusing an increasingly scarce resource, water, and finding alternative energies to counter episodes of severe pollution that impose traffic restrictions in cities such as Madrid and Paris. The production and consumption of this new biofuel, created through the partnership between Aqualia and SEAT, reduces CO2 emissions by 80% compared to petrol powered vehicles. Just days before World Water Day is celebrated on 22 March, below are some facts and figures about this innovative biofuel. -How to turn wastewater into biomethane: In the treatment plants, a physical decanting process in tanks separates the water from the sludge, which is then converted into gas following a fermentation treatment. After a process of purification and enrichment, the biogas is ready to be used as fuel. -Circle the globe 100 times per year: A car can drive nearly five million kilometres with the biofuel obtained from the water used by 50,000 inhabitants and treated in a year in a mid-sized treatment plant. In other words, it could circle the globe 100 times or make six return trips to the Moon. -More than 1.5 million Olympic sized swimming pools: Every year around 4,000 cubic hectometres of wastewater is treated in Spain, the equivalent volume of more than 1.5 million Olympic sized swimming pools. -150 cars per day: Every day, a medium sized plant can treat around 10,000 cubic metres of water and generate 1,000 cubic metres of biomethane, enough for more than 150 vehicles to drive 100 kilometres per day. -CNG powered vehicles, an alternative to traffic restrictions: This renewable biofuel can be used to power compressed natural gas (CNG) cars, thereby reducing emissions by 80% compared to a petrol vehicle, when considering fuel production and vehicle consumption. In addition, CNG models such as SEAT León TGI, SEAT León ST TGI, SEAT León ST and SEAT Mii Ecofuel, are not subject to the traffic restrictions recently put into place since December in several European cities such as Madrid or Paris to curb episodes of severe atmospheric pollution. View full article
  2. From wastewater to sustainable fuel Turning wastewater into sustainable fuel. This is the answer to two environmental challenges, namely reusing an increasingly scarce resource, water, and finding alternative energies to counter episodes of severe pollution that impose traffic restrictions in cities such as Madrid and Paris. The production and consumption of this new biofuel, created through the partnership between Aqualia and SEAT, reduces CO2 emissions by 80% compared to petrol powered vehicles. Just days before World Water Day is celebrated on 22 March, below are some facts and figures about this innovative biofuel. -How to turn wastewater into biomethane: In the treatment plants, a physical decanting process in tanks separates the water from the sludge, which is then converted into gas following a fermentation treatment. After a process of purification and enrichment, the biogas is ready to be used as fuel. -Circle the globe 100 times per year: A car can drive nearly five million kilometres with the biofuel obtained from the water used by 50,000 inhabitants and treated in a year in a mid-sized treatment plant. In other words, it could circle the globe 100 times or make six return trips to the Moon. -More than 1.5 million Olympic sized swimming pools: Every year around 4,000 cubic hectometres of wastewater is treated in Spain, the equivalent volume of more than 1.5 million Olympic sized swimming pools. -150 cars per day: Every day, a medium sized plant can treat around 10,000 cubic metres of water and generate 1,000 cubic metres of biomethane, enough for more than 150 vehicles to drive 100 kilometres per day. -CNG powered vehicles, an alternative to traffic restrictions: This renewable biofuel can be used to power compressed natural gas (CNG) cars, thereby reducing emissions by 80% compared to a petrol vehicle, when considering fuel production and vehicle consumption. In addition, CNG models such as SEAT León TGI, SEAT León ST TGI, SEAT León ST and SEAT Mii Ecofuel, are not subject to the traffic restrictions recently put into place since December in several European cities such as Madrid or Paris to curb episodes of severe atmospheric pollution.
  3. The new Ibiza makes its public debut in Geneva, after another month of successful sales at SEAT Geneva, 07/03/17. - SEAT’s global sales continue with their double digit growth. In February, the Spanish brand made another jump, with deliveries that reached 31,800 vehicles, which represents +10.8% versus the same month of 2016. In the year-to-date, sales grew by 13.6% reaching a total of 64,000 units. The sales increase has been very solid in most of the brand’s major markets. In January and February, Spain ranked first in terms of deliveries, with 14,400 vehicles sold (+24.5%), ahead of Germany, where sales went up by 8.9% reaching 11,900 units and the United Kingdom (5,600; +21.3%). SEAT is also making very positive progress in Mexico (4,600; +9.5%), the brand’s fourth largest market, and in Italy (3,300; +15.8%). “We are very satisfied with the sales evolution in the first two months of the year. We are growing at double digit rates for the brand as a whole and in our major markets, and our market share continues to go up. With the Ibiza we are presenting at the Geneva Motorshow and the new models in our product offensive, we are confident that we will sustain this momentum throughout the year” said SEAT Vice-President for Marketing and Sales Wayne Griffiths. SEAT announced these figures at the Geneva Motorshow, a very special edition for the brand. Because above all, the fifth generation of the new SEAT Ibiza, the Spanish brand’s best-selling model with more than 5.4 million units sold, is taking centre stage. “SEAT is in a phase of consolidation and growth and we are working to become one of the most dynamic organisations in our industry” says Luca de Meo, president of SEAT. “The new SEAT Ibiza will make a great leap forward for the brand and it is called to set a turning point in the segment”. And not only that, because this is another step forward in the biggest product offensive ever carried out by SEAT. At the beginning came the launch of the first SUV of the brand, the Ateca, followed by the updated Leon. Now it’s the new Ibiza’s turn, completing the reinforcement of the three main pillars of the brand. New models are still yet to come, such as the compact crossover, the Arona. By the end of the year, all new products will allow a substantial coverage increase in the European markets. In addition, the new range includes the Xcellence version as alternative to the current FR trim. The Xcellence trim has been created to reach new customers looking for a more sophisticated and distinctive design combined with more convenient and smart functional equipment. A decisive model The fifth generation of the SEAT Ibiza has been developed in Barcelona and is a decisive step forward in the future of SEAT. Firstly, because it demonstrates the Volkswagen Group’s latest technology, the MQB A0 platform (Modular Quer Baukasten) which shows the importance of the SEAT brand within the Volkswagen Group, as this new platform will be featured for the first time on this segment. And secondly, because it comes full to the brim with the most advanced technology, spectacular dynamism and a notable increase in interior space. “The new SEAT Ibiza embraces SEAT’s design DNA and ensures a fantastic dynamic performance”, says Dr. Matthias Rabe, Vice-President of SEAT for Research and Development; “with the new modular MQB A0 platform the SEAT Ibiza rises to technologies from higher segments and in terms of comfort, it improves markedly its interior roominess and variability”. It combines elegance and style, but never abandons its dynamic character. The new Ibiza is undoubtedly bringing about an increase in SEAT’s client base as well as improving the image of the brand, making it more aspirational thanks to its undoubtable qualities complete with a rounded, powerful design that ensures the car sits perfectly on the road. In summary, the new SEAT Ibiza offers quality usually found in higher segments and is aimed at clients who not only know what they want and live with a young and dynamic spirit; but also at those that are looking for a more sophisticated touch that want the latest and most advanced technology at their fingertips in order to find simple solutions in their day to day lives. The SEAT Leon CUPRA; the most powerful SEAT ever The fastest legal street model that the Spanish brand has ever produced, the new SEAT Leon CUPRA, is displayed as well on SEAT stand. Although everyone will be talking about its 300 hp engine with 380 Nm of maximum torque, or about its acceleration from 0 to 100 kph in 4.9 seconds, it is worth noting above all else that the Leon CUPRA will come equipped with the 4Drive Total Traction system when combined with the family ST model and the double-clutch DSG. These improvements in power, torque and power delivery demonstrate an obvious step forward in terms of performance, and it also comes packed with the safety, connectivity and multimedia technology that the rest of the Leon range boasts. Together with the 300 hp Leon CUPRA, there will be a spectacular model on show in grey matt on the exterior, carbon fibre on the interior and aesthetic details in copper both outside and in. Of course, we are talking about the new SEAT Leon CUPRACER Evo 17; the competition version destined to be fielded in the TCR International Series. Available in two versions - one with DSG and the other complete with manual sequential gearbox - the Leon CUPRACER Evo 17 comes with the same engine as the street version, but will put out 350 hp (20 more than the 2016 version) and 420 Nm of torque. A new press talk format On the SEAT stand, several Press Talks will be carried out throughout the day, with three topics for discussion given by different members of the board of directors at SEAT. First up will be Luca de Meo, president of SEAT, who will deal with the current business situation and other corporate topics, also featuring Wayne Griffiths, SEAT Executive Vice-President for Sales and Marketing, who will provide a commercial company overview. The next pair will consist of Dr. Matthias Rabe, SEAT Executive Vice-President for Research and Development and Dr. Andreas Tostmann, SEAT Executive Vice-President for Production who will hold a talk about the new Ibiza and the MQB A0 platform. On top of those, Alejandro Mesonero-Romanos, SEAT Design Director and Joaquin Serra, Director of Quality at SEAT: they will focus on SEAT distinctive way of designing and the importance of quality.
  4. The new Ibiza makes its public debut in Geneva, after another month of successful sales at SEAT Geneva, 07/03/17. - SEAT’s global sales continue with their double digit growth. In February, the Spanish brand made another jump, with deliveries that reached 31,800 vehicles, which represents +10.8% versus the same month of 2016. In the year-to-date, sales grew by 13.6% reaching a total of 64,000 units. The sales increase has been very solid in most of the brand’s major markets. In January and February, Spain ranked first in terms of deliveries, with 14,400 vehicles sold (+24.5%), ahead of Germany, where sales went up by 8.9% reaching 11,900 units and the United Kingdom (5,600; +21.3%). SEAT is also making very positive progress in Mexico (4,600; +9.5%), the brand’s fourth largest market, and in Italy (3,300; +15.8%). “We are very satisfied with the sales evolution in the first two months of the year. We are growing at double digit rates for the brand as a whole and in our major markets, and our market share continues to go up. With the Ibiza we are presenting at the Geneva Motorshow and the new models in our product offensive, we are confident that we will sustain this momentum throughout the year” said SEAT Vice-President for Marketing and Sales Wayne Griffiths. SEAT announced these figures at the Geneva Motorshow, a very special edition for the brand. Because above all, the fifth generation of the new SEAT Ibiza, the Spanish brand’s best-selling model with more than 5.4 million units sold, is taking centre stage. “SEAT is in a phase of consolidation and growth and we are working to become one of the most dynamic organisations in our industry” says Luca de Meo, president of SEAT. “The new SEAT Ibiza will make a great leap forward for the brand and it is called to set a turning point in the segment”. And not only that, because this is another step forward in the biggest product offensive ever carried out by SEAT. At the beginning came the launch of the first SUV of the brand, the Ateca, followed by the updated Leon. Now it’s the new Ibiza’s turn, completing the reinforcement of the three main pillars of the brand. New models are still yet to come, such as the compact crossover, the Arona. By the end of the year, all new products will allow a substantial coverage increase in the European markets. In addition, the new range includes the Xcellence version as alternative to the current FR trim. The Xcellence trim has been created to reach new customers looking for a more sophisticated and distinctive design combined with more convenient and smart functional equipment. A decisive model The fifth generation of the SEAT Ibiza has been developed in Barcelona and is a decisive step forward in the future of SEAT. Firstly, because it demonstrates the Volkswagen Group’s latest technology, the MQB A0 platform (Modular Quer Baukasten) which shows the importance of the SEAT brand within the Volkswagen Group, as this new platform will be featured for the first time on this segment. And secondly, because it comes full to the brim with the most advanced technology, spectacular dynamism and a notable increase in interior space. “The new SEAT Ibiza embraces SEAT’s design DNA and ensures a fantastic dynamic performance”, says Dr. Matthias Rabe, Vice-President of SEAT for Research and Development; “with the new modular MQB A0 platform the SEAT Ibiza rises to technologies from higher segments and in terms of comfort, it improves markedly its interior roominess and variability”. It combines elegance and style, but never abandons its dynamic character. The new Ibiza is undoubtedly bringing about an increase in SEAT’s client base as well as improving the image of the brand, making it more aspirational thanks to its undoubtable qualities complete with a rounded, powerful design that ensures the car sits perfectly on the road. In summary, the new SEAT Ibiza offers quality usually found in higher segments and is aimed at clients who not only know what they want and live with a young and dynamic spirit; but also at those that are looking for a more sophisticated touch that want the latest and most advanced technology at their fingertips in order to find simple solutions in their day to day lives. The SEAT Leon CUPRA; the most powerful SEAT ever The fastest legal street model that the Spanish brand has ever produced, the new SEAT Leon CUPRA, is displayed as well on SEAT stand. Although everyone will be talking about its 300 hp engine with 380 Nm of maximum torque, or about its acceleration from 0 to 100 kph in 4.9 seconds, it is worth noting above all else that the Leon CUPRA will come equipped with the 4Drive Total Traction system when combined with the family ST model and the double-clutch DSG. These improvements in power, torque and power delivery demonstrate an obvious step forward in terms of performance, and it also comes packed with the safety, connectivity and multimedia technology that the rest of the Leon range boasts. Together with the 300 hp Leon CUPRA, there will be a spectacular model on show in grey matt on the exterior, carbon fibre on the interior and aesthetic details in copper both outside and in. Of course, we are talking about the new SEAT Leon CUPRACER Evo 17; the competition version destined to be fielded in the TCR International Series. Available in two versions - one with DSG and the other complete with manual sequential gearbox - the Leon CUPRACER Evo 17 comes with the same engine as the street version, but will put out 350 hp (20 more than the 2016 version) and 420 Nm of torque. A new press talk format On the SEAT stand, several Press Talks will be carried out throughout the day, with three topics for discussion given by different members of the board of directors at SEAT. First up will be Luca de Meo, president of SEAT, who will deal with the current business situation and other corporate topics, also featuring Wayne Griffiths, SEAT Executive Vice-President for Sales and Marketing, who will provide a commercial company overview. The next pair will consist of Dr. Matthias Rabe, SEAT Executive Vice-President for Research and Development and Dr. Andreas Tostmann, SEAT Executive Vice-President for Production who will hold a talk about the new Ibiza and the MQB A0 platform. On top of those, Alejandro Mesonero-Romanos, SEAT Design Director and Joaquin Serra, Director of Quality at SEAT: they will focus on SEAT distinctive way of designing and the importance of quality. View full article
  5. Aurea López, one of the first women to work on the SEAT assembly line, returns to Martorell nearly 50 years after she was hired. That was back in 1969, at a time of massive recruitment of women, around 600, in the Zona Franca factory. Aurea is visiting today’s factory in the company of 26 year old Sara Gil, who has been working in the assembly workshop for eight years. Women currently make up 21% of the workshop employees, a figure which is twice as high as the Spanish average in the automotive industry. ‘Women needed in the SEAT upholstery workshop’ was the ad she answered. 20-year-old Aurea López, who hailed from Lugo in northern Spain, did not hesitate to apply for one of the few jobs that a woman could perform in those years at the carmaker. “I found myself in a factory full of men”, she muses. A few years later she graduated from the sewing machine to work on the assembly line. “I had to teach the men how to sew”, she recalls. As it happens, both Aurea and Sara joined SEAT when they were 20, but each found themselves in a very different context. Nearly half a century of difference traces a historical evolution that reflects the changing presence of women over the years. - In 1951, the first woman: The very first woman was hired at SEAT in 1951, two years before production began. In the beginning, as Aurea points out, women only had jobs in upholstery, wiring and administration. When she started working, her job was to make the rugs for the SEAT 1500. - First massive female recruitment: Aurea was hired in the late 60s along with about 600 women at the Zona Franca factory when the production figure reached a million cars and the SEAT 850 and 124 models were launched. Thanks to her effort and dedication, Aurea worked her way up and when she was 24 she was already responsible for a group of workers. Over the years, she was one of the first women to hold a position of responsibility on the assembly line. - Young women: When Aurea was hired, the first women on the workforce were under the age of 25, and the trend continues today as in the case of Sara. - 1,300 women at the time of the Leon: There was another large influx in the late 90s when 1,300 women were hired at the time of the launch of the SEAT Leon. In fact, 1998 was the year when the most women were hired, around 600 in a single year. - SEAT, the carmaker with the most women: Today more than 1,700 women work on the SEAT assembly lines, which represents 21% of the workforce, twice as high as in the rest of the car industry in Spain. Unlike when Aurea worked at SEAT, Sara finds it perfectly normal that there are women in the workshops. “Women and men can do exactly the same work. For me it makes absolutely no difference which of my colleagues can perform the job", she assures. - See more at: http://www.seat-mediacenter.com/en-stories/videos/i-taught-the-men-in-the-factory-how-to-sew/?v=t&p=1&overview=0&overview=1#sthash.mPKa4xEb.dpuf
  6. Aurea López, one of the first women to work on the SEAT assembly line, returns to Martorell nearly 50 years after she was hired. That was back in 1969, at a time of massive recruitment of women, around 600, in the Zona Franca factory. Aurea is visiting today’s factory in the company of 26 year old Sara Gil, who has been working in the assembly workshop for eight years. Women currently make up 21% of the workshop employees, a figure which is twice as high as the Spanish average in the automotive industry. ‘Women needed in the SEAT upholstery workshop’ was the ad she answered. 20-year-old Aurea López, who hailed from Lugo in northern Spain, did not hesitate to apply for one of the few jobs that a woman could perform in those years at the carmaker. “I found myself in a factory full of men”, she muses. A few years later she graduated from the sewing machine to work on the assembly line. “I had to teach the men how to sew”, she recalls. As it happens, both Aurea and Sara joined SEAT when they were 20, but each found themselves in a very different context. Nearly half a century of difference traces a historical evolution that reflects the changing presence of women over the years. - In 1951, the first woman: The very first woman was hired at SEAT in 1951, two years before production began. In the beginning, as Aurea points out, women only had jobs in upholstery, wiring and administration. When she started working, her job was to make the rugs for the SEAT 1500. - First massive female recruitment: Aurea was hired in the late 60s along with about 600 women at the Zona Franca factory when the production figure reached a million cars and the SEAT 850 and 124 models were launched. Thanks to her effort and dedication, Aurea worked her way up and when she was 24 she was already responsible for a group of workers. Over the years, she was one of the first women to hold a position of responsibility on the assembly line. - Young women: When Aurea was hired, the first women on the workforce were under the age of 25, and the trend continues today as in the case of Sara. - 1,300 women at the time of the Leon: There was another large influx in the late 90s when 1,300 women were hired at the time of the launch of the SEAT Leon. In fact, 1998 was the year when the most women were hired, around 600 in a single year. - SEAT, the carmaker with the most women: Today more than 1,700 women work on the SEAT assembly lines, which represents 21% of the workforce, twice as high as in the rest of the car industry in Spain. Unlike when Aurea worked at SEAT, Sara finds it perfectly normal that there are women in the workshops. “Women and men can do exactly the same work. For me it makes absolutely no difference which of my colleagues can perform the job", she assures. - See more at: http://www.seat-mediacenter.com/en-stories/videos/i-taught-the-men-in-the-factory-how-to-sew/?v=t&p=1&overview=0&overview=1#sthash.mPKa4xEb.dpuf View full article
  7. The SEAT Componentes plant in El Prat de Llobregat, Barcelona, has been allocated the Volkswagen Group’s new MQ281 gearbox, a part that will be made there for the entire world. For the first time, a carmaker has installed POV cameras at different stages of the manufacturing process to show everything involved in making them in an accelerated video lasting 60 seconds. - A gearbox every 27 seconds: Every 27 seconds, a new unit leaves the SEAT Componentes plant, which ranks first in manufacturing time for the Volkswagen Group’s five-speed manual gearboxes; more specifically, one hour and 41 minutes in total. - More than 13.5 million gearboxes: SEAT Componentes has manufactured over 13.5 million of the MQ200 model gearboxes. These units are used in 29 Volkswagen Group car models and are exported worldwide. In 2016 a total of 661,277 units were manufactured, a figure that is expected to slightly increase this year. - Smelting at 700°C: Manufacturing the gearboxes requires smelting 15,000 tonnes of aluminium every year, the amount used to make 220 commercial airliners. The ingots are loaded into kilns at nearly 700°C for smelting. Several injection moulding machines solidify the molten aluminium into a rough part in 20 seconds. - 18 million parts every year: Each gearbox is made of 174 parts. Annual in-house production at SEAT Componentes totals more than 18 million parts, including shafts, gearwheels and timing mechanisms. - 250,000 kilometre lifespan: The parts that are manufactured in-house undergo heat treatment to ensure their durability, and can remain up to 14 hours at a temperature of 900°C. This process enables the service life of a gearbox to be multiplied by 5,000, which is estimated to be an average of 250,000 kilometres. During its service life, 500,000 gear changes on average are performed. -A process that recycles: At the SEAT Componentes plant, 95% of the aluminium used gets recycled, as well as the majority of the oils and other consumables used in the manufacturing process. - Machinery used: More than 500 machines and robots are involved in the manufacturing process of a gearbox. - See more at: http://seat-mediacenter.com/en-stories/videos/this-is-how-a-gearbox-is-made/?v=t&p=1&overview=0&overview=1#sthash.aPPLQQf9.dpuf View full article
  8. This is How A Gearbox Is Made!

    The SEAT Componentes plant in El Prat de Llobregat, Barcelona, has been allocated the Volkswagen Group’s new MQ281 gearbox, a part that will be made there for the entire world. For the first time, a carmaker has installed POV cameras at different stages of the manufacturing process to show everything involved in making them in an accelerated video lasting 60 seconds. - A gearbox every 27 seconds: Every 27 seconds, a new unit leaves the SEAT Componentes plant, which ranks first in manufacturing time for the Volkswagen Group’s five-speed manual gearboxes; more specifically, one hour and 41 minutes in total. - More than 13.5 million gearboxes: SEAT Componentes has manufactured over 13.5 million of the MQ200 model gearboxes. These units are used in 29 Volkswagen Group car models and are exported worldwide. In 2016 a total of 661,277 units were manufactured, a figure that is expected to slightly increase this year. - Smelting at 700°C: Manufacturing the gearboxes requires smelting 15,000 tonnes of aluminium every year, the amount used to make 220 commercial airliners. The ingots are loaded into kilns at nearly 700°C for smelting. Several injection moulding machines solidify the molten aluminium into a rough part in 20 seconds. - 18 million parts every year: Each gearbox is made of 174 parts. Annual in-house production at SEAT Componentes totals more than 18 million parts, including shafts, gearwheels and timing mechanisms. - 250,000 kilometre lifespan: The parts that are manufactured in-house undergo heat treatment to ensure their durability, and can remain up to 14 hours at a temperature of 900°C. This process enables the service life of a gearbox to be multiplied by 5,000, which is estimated to be an average of 250,000 kilometres. During its service life, 500,000 gear changes on average are performed. -A process that recycles: At the SEAT Componentes plant, 95% of the aluminium used gets recycled, as well as the majority of the oils and other consumables used in the manufacturing process. - Machinery used: More than 500 machines and robots are involved in the manufacturing process of a gearbox. - See more at: http://seat-mediacenter.com/en-stories/videos/this-is-how-a-gearbox-is-made/?v=t&p=1&overview=0&overview=1#sthash.aPPLQQf9.dpuf
  9. Ibiza Next generation makes its international debut at the 2017 Geneva Motorshow Martorell, 28/02/17 - The Geneva Motorshow is always a great occasion for the automobile industry, and 2017 will indeed be a very special one for SEAT. Because above all, the fifth generation of the new SEAT Ibiza, the Spanish brand’s best-selling model with more than 5.4 million units sold, will take centre stage. “SEAT is in a phase of consolidation and growth and we are working to become one of the most dynamic organizations in our industry” says Luca de Meo, Chairman of the Executive Committee of SEAT, S.A., “The new SEAT Ibiza will make a great leap forward for the brand and it is called to set a turning point in the segment”. And not only that, because this is another step forward in the biggest product offensive ever carried out by SEAT. At the beginning came the launch of the first SUV of the brand, the Ateca, followed by the updated Leon. Now it’s the new Ibiza’s turn, completing the reinforcement of the three main pillars of the brand. New models are still yet to come, such as the compact crossover, the Arona. The launch of the Ibiza opens a very special year for SEAT, in commercial terms as well. The company has entered its fifth consecutive year of increased sales after posting a 16.5% growth in January. By the end of the year, all new products will allow a substantial coverage increase in our European markets. In addition, the new range includes the Xcellence version as alternative to the current FR trim. The Xcellence trim has been created to reach new customers looking for a more sophisticated and distinctive design combined with more convenient and smart functional equipment. A decisive model The fifth generation of the SEAT Ibiza has been developed in Barcelona and is a decisive step forward in the future of SEAT. Firstly, because it demonstrates the Volkswagen Group’s latest technology, the MQB-A0 platform (Modular Quer Baukasten) which shows the importance of the SEAT brand within the Volkswagen Group, as this new platform will be featured for the first time on this segment. And secondly, because it comes full to the brim with the most advanced technology, spectacular dynamism and a notable increase in interior space. This means a completely new model while, as always, it keeps its young spirit, dynamism, functionality and comfort. To achieve this, it gets a new, fresh and sporty design, reflecting the unmistakable SEAT DNA. The surfaces have been accentuated even more in a way that gives a more sculptured, exciting and aerodynamic look. “The new SEAT Ibiza embraces SEAT’s design DNA and ensures a fantastic dynamic performance”, says Dr. Matthias Rabe, Vice-President of SEAT for Research and Development; “with the new modular MQB-A0 platform the SEAT Ibiza rises to technologies from higher segments and in terms of comfort, it improves markedly its interior roominess and variability.” It combines elegance and style, but never abandons its dynamic character. The new Ibiza is undoubtedly bringing about an increase in SEAT’s client base as well as improving the image of the brand, making it more aspirational thanks to its undoubtable qualities complete with a rounded, powerful design that ensures the car sits perfectly on the road. The key aspect of the new SEAT Ibiza is certainly the fact that the fifth-generation model establishes the Spanish brand as one that is facing forwards and looking to the future. It shows key factors, practicality, intelligent technology and connectivity. The new Ibiza can include driving assistance systems already seen in the Leon and Ateca but certainly not common in this class (Front Assist and Adaptive Cruise Control ACC, among others) as well as coming with wireless charger and GSM signal amplifier. In addition, the new SEAT Ibiza is 100% connected thanks to three options: Apple Car Play, Android Auto and Mirror Link. This certainly shows SEAT’s ambition to become a leader in in-car connectivity and in the development of new mobility solutions. All of this technology can be enjoyed for the first time through the integration of an 8-inch touchscreen. The car also features Beats sound-system: the brand that with its premium sound entertainment brings energy, emotion and excitement to music lovers, changing the way they listen to music. It uses a digital signal processor (DSP), 6 premium speakers, 1 high-end subwoofer and an 8-channel with 300W amplifier. In summary, the new SEAT Ibiza offers quality usually found in higher segments and is aimed at clients who not only know what they want and live with a young and dynamic spirit; but also at those that are looking for a more sophisticated touch that want the latest and most advanced technology at their fingertips in order to find simple solutions in their day to day lives. The SEAT Leon CUPRA; the most powerful SEAT ever The fastest legal street model that the Spanish brand has ever produced, the new SEAT Leon CUPRA, will be displayed as well on SEAT stand. Although everyone will be talking about its 300 hp engine with 380 Nm of maximum torque, or about its acceleration from 0 to 100 kph in 4.9 seconds, it is worth noting above all else that the Leon CUPRA will come equipped with the 4Drive Total Traction system when combined with the family ST model and the double-clutch DSG. These improvements in power, torque and power delivery demonstrate an obvious step forward in terms of performance, and it also comes packed with the safety, connectivity and multimedia technology that the rest of the Leon range boasts. The latest and most powerful member of the CUPRA family provides intensity, sportiness and dynamism but also more practicality and versatility thanks to the three versions available; 5-door, SC coupe and family ST. As a CUPRA always has to contain the greatest balance between passion and sense, a solid combination of sporty design, leading technology, comfort and outstanding dynamic behavior has been achieved like never before. Together with the 300 hp Leon CUPRA, there will be a spectacular model on show in grey matt on the exterior, carbon fibre on the interior and aesthetic details in copper both outside and in. Of course, we are talking about the new SEAT Leon CUPRACER Evo 17; the competition version destined to be fielded in the TCR International Series. Available in two versions - one with DSG and the other complete with manual sequential gearbox - the Leon CUPRACER Evo 17 comes with the same engine as the street version, but will put out 350 hp (20 more than the 2016 version) and 420 Nm of torque. Looking ahead to the new season, improvements have been made, such as the brakes (including its control system), having developed an ABS and ESC to improve feel and handling. The SEAT Leon CUPRACER Evo 17 is front-wheel drive with self-locking VAQ electro-hydraulic differential, 378 mm diameter front disc brakes with 6-piston callipers and 272 mm discs at the rear. In order to adapt to the driver or racetrack needs. Brake balance and anti-roll bar can be adjusted, as well as camber and toe of the front suspension (McPherson) and the height and camber of the rear suspension (multi-arm). A new press talk format On the SEAT stand, several Press Talks will be carried out throughout the day, with three topics for discussion given by different members of the board of directors at SEAT. First up will be Luca de Meo, Chairman of the SEAT Executive Committee, who will deal with the current business situation and other corporate topics, also featuring Wayne Griffiths, SEAT Executive Vice-President for Sales and Marketing, who will provide a commercial company overview. The next pair will consist of Dr. Matthias Rabe, SEAT Executive Vice-President for Research and Development and Dr. Andreas Tostmann, SEAT Executive Vice-President for Production who will hold a talk about the New Ibiza and the MQB-A0 platform. On top of those, Alejandro Mesonero-Romanos, SEAT Design Director and Joaquin Serra, Director of Quality at SEAT: they will focus on SEAT distinctive way of designing and the importance of quality. The press talks will be announced beforehand and will be given in English, German or Spanish, with a simultaneous translation system available in different languages. Each speaker will use a 27-inch tablet in order to present in the most flexible and most approachable way to the attendees. View full article
  10. Ibiza Next generation makes its international debut at the 2017 Geneva Motorshow Martorell, 28/02/17 - The Geneva Motorshow is always a great occasion for the automobile industry, and 2017 will indeed be a very special one for SEAT. Because above all, the fifth generation of the new SEAT Ibiza, the Spanish brand’s best-selling model with more than 5.4 million units sold, will take centre stage. “SEAT is in a phase of consolidation and growth and we are working to become one of the most dynamic organizations in our industry” says Luca de Meo, Chairman of the Executive Committee of SEAT, S.A., “The new SEAT Ibiza will make a great leap forward for the brand and it is called to set a turning point in the segment”. And not only that, because this is another step forward in the biggest product offensive ever carried out by SEAT. At the beginning came the launch of the first SUV of the brand, the Ateca, followed by the updated Leon. Now it’s the new Ibiza’s turn, completing the reinforcement of the three main pillars of the brand. New models are still yet to come, such as the compact crossover, the Arona. The launch of the Ibiza opens a very special year for SEAT, in commercial terms as well. The company has entered its fifth consecutive year of increased sales after posting a 16.5% growth in January. By the end of the year, all new products will allow a substantial coverage increase in our European markets. In addition, the new range includes the Xcellence version as alternative to the current FR trim. The Xcellence trim has been created to reach new customers looking for a more sophisticated and distinctive design combined with more convenient and smart functional equipment. A decisive model The fifth generation of the SEAT Ibiza has been developed in Barcelona and is a decisive step forward in the future of SEAT. Firstly, because it demonstrates the Volkswagen Group’s latest technology, the MQB-A0 platform (Modular Quer Baukasten) which shows the importance of the SEAT brand within the Volkswagen Group, as this new platform will be featured for the first time on this segment. And secondly, because it comes full to the brim with the most advanced technology, spectacular dynamism and a notable increase in interior space. This means a completely new model while, as always, it keeps its young spirit, dynamism, functionality and comfort. To achieve this, it gets a new, fresh and sporty design, reflecting the unmistakable SEAT DNA. The surfaces have been accentuated even more in a way that gives a more sculptured, exciting and aerodynamic look. “The new SEAT Ibiza embraces SEAT’s design DNA and ensures a fantastic dynamic performance”, says Dr. Matthias Rabe, Vice-President of SEAT for Research and Development; “with the new modular MQB-A0 platform the SEAT Ibiza rises to technologies from higher segments and in terms of comfort, it improves markedly its interior roominess and variability.” It combines elegance and style, but never abandons its dynamic character. The new Ibiza is undoubtedly bringing about an increase in SEAT’s client base as well as improving the image of the brand, making it more aspirational thanks to its undoubtable qualities complete with a rounded, powerful design that ensures the car sits perfectly on the road. The key aspect of the new SEAT Ibiza is certainly the fact that the fifth-generation model establishes the Spanish brand as one that is facing forwards and looking to the future. It shows key factors, practicality, intelligent technology and connectivity. The new Ibiza can include driving assistance systems already seen in the Leon and Ateca but certainly not common in this class (Front Assist and Adaptive Cruise Control ACC, among others) as well as coming with wireless charger and GSM signal amplifier. In addition, the new SEAT Ibiza is 100% connected thanks to three options: Apple Car Play, Android Auto and Mirror Link. This certainly shows SEAT’s ambition to become a leader in in-car connectivity and in the development of new mobility solutions. All of this technology can be enjoyed for the first time through the integration of an 8-inch touchscreen. The car also features Beats sound-system: the brand that with its premium sound entertainment brings energy, emotion and excitement to music lovers, changing the way they listen to music. It uses a digital signal processor (DSP), 6 premium speakers, 1 high-end subwoofer and an 8-channel with 300W amplifier. In summary, the new SEAT Ibiza offers quality usually found in higher segments and is aimed at clients who not only know what they want and live with a young and dynamic spirit; but also at those that are looking for a more sophisticated touch that want the latest and most advanced technology at their fingertips in order to find simple solutions in their day to day lives. The SEAT Leon CUPRA; the most powerful SEAT ever The fastest legal street model that the Spanish brand has ever produced, the new SEAT Leon CUPRA, will be displayed as well on SEAT stand. Although everyone will be talking about its 300 hp engine with 380 Nm of maximum torque, or about its acceleration from 0 to 100 kph in 4.9 seconds, it is worth noting above all else that the Leon CUPRA will come equipped with the 4Drive Total Traction system when combined with the family ST model and the double-clutch DSG. These improvements in power, torque and power delivery demonstrate an obvious step forward in terms of performance, and it also comes packed with the safety, connectivity and multimedia technology that the rest of the Leon range boasts. The latest and most powerful member of the CUPRA family provides intensity, sportiness and dynamism but also more practicality and versatility thanks to the three versions available; 5-door, SC coupe and family ST. As a CUPRA always has to contain the greatest balance between passion and sense, a solid combination of sporty design, leading technology, comfort and outstanding dynamic behavior has been achieved like never before. Together with the 300 hp Leon CUPRA, there will be a spectacular model on show in grey matt on the exterior, carbon fibre on the interior and aesthetic details in copper both outside and in. Of course, we are talking about the new SEAT Leon CUPRACER Evo 17; the competition version destined to be fielded in the TCR International Series. Available in two versions - one with DSG and the other complete with manual sequential gearbox - the Leon CUPRACER Evo 17 comes with the same engine as the street version, but will put out 350 hp (20 more than the 2016 version) and 420 Nm of torque. Looking ahead to the new season, improvements have been made, such as the brakes (including its control system), having developed an ABS and ESC to improve feel and handling. The SEAT Leon CUPRACER Evo 17 is front-wheel drive with self-locking VAQ electro-hydraulic differential, 378 mm diameter front disc brakes with 6-piston callipers and 272 mm discs at the rear. In order to adapt to the driver or racetrack needs. Brake balance and anti-roll bar can be adjusted, as well as camber and toe of the front suspension (McPherson) and the height and camber of the rear suspension (multi-arm). A new press talk format On the SEAT stand, several Press Talks will be carried out throughout the day, with three topics for discussion given by different members of the board of directors at SEAT. First up will be Luca de Meo, Chairman of the SEAT Executive Committee, who will deal with the current business situation and other corporate topics, also featuring Wayne Griffiths, SEAT Executive Vice-President for Sales and Marketing, who will provide a commercial company overview. The next pair will consist of Dr. Matthias Rabe, SEAT Executive Vice-President for Research and Development and Dr. Andreas Tostmann, SEAT Executive Vice-President for Production who will hold a talk about the New Ibiza and the MQB-A0 platform. On top of those, Alejandro Mesonero-Romanos, SEAT Design Director and Joaquin Serra, Director of Quality at SEAT: they will focus on SEAT distinctive way of designing and the importance of quality. The press talks will be announced beforehand and will be given in English, German or Spanish, with a simultaneous translation system available in different languages. Each speaker will use a 27-inch tablet in order to present in the most flexible and most approachable way to the attendees.
  11. The brand announces that between 2018 and 2019 its vehicles will offer services such as real-time traffic forecasts and en-route recommendation A simulator shows the SEAT ID, the gateway to the brand’s digital ecosystem and a new form of interaction between the car, the user and their environment The President of SEAT confirms the launch of Metropolis:Lab Barcelona in Pier01 this April SEAT is presenting the eMii electric prototype to promote a carsharing pilot project for employees of Metropolis:Lab Barcelona - See more at: http://seat-mediacenter.com/en-stories/corporate/luca-de-meo-from-next-year-our-cars-will-be-equipped-with-connectivity-of-the-future/#sthash.P6VQ03K0.dpuf The brand announces that between 2018 and 2019 its vehicles will offer services such as real-time traffic forecasts and en-route recommendation A simulator shows the SEAT ID, the gateway to the brand’s digital ecosystem and a new form of interaction between the car, the user and their environment The President of SEAT confirms the launch of Metropolis:Lab Barcelona in Pier01 this April SEAT is presenting the eMii electric prototype to promote a carsharing pilot project for employees of Metropolis:Lab Barcelona - See more at: http://seat-mediacenter.com/en-stories/corporate/luca-de-meo-from-next-year-our-cars-will-be-equipped-with-connectivity-of-the-future/#sthash.P6VQ03K0.dpuf The brand announces that between 2018 and 2019 its vehicles will offer services such as real-time traffic forecasts and en-route recommendation A simulator shows the SEAT ID, the gateway to the brand’s digital ecosystem and a new form of interaction between the car, the user and their environment The President of SEAT confirms the launch of Metropolis:Lab Barcelona in Pier01 this April SEAT is presenting the eMii electric prototype to promote a carsharing pilot project for employees of Metropolis:Lab Barcelona - See more at: http://seat-mediacenter.com/en-stories/corporate/luca-de-meo-from-next-year-our-cars-will-be-equipped-with-connectivity-of-the-future/#sthash.P6VQ03K0.dpuf The brand announces that between 2018 and 2019 its vehicles will offer services such as real-time traffic forecasts and en-route recommendation A simulator shows the SEAT ID, the gateway to the brand’s digital ecosystem and a new form of interaction between the car, the user and their environment The President of SEAT confirms the launch of Metropolis:Lab Barcelona in Pier01 this April SEAT is presenting the eMii electric prototype to promote a carsharing pilot project for employees of Metropolis:Lab Barcelona - See more at: http://seat-mediacenter.com/en-stories/corporate/luca-de-meo-from-next-year-our-cars-will-be-equipped-with-connectivity-of-the-future/#sthash.P6VQ03K0.dpuf The brand announces that between 2018 and 2019 its vehicles will offer services such as real-time traffic forecasts and en-route recommendation A simulator shows the SEAT ID, the gateway to the brand’s digital ecosystem and a new form of interaction between the car, the user and their environment The President of SEAT confirms the launch of Metropolis:Lab Barcelona in Pier01 this April SEAT is presenting the eMii electric prototype to promote a carsharing pilot project for employees of Metropolis:Lab Barcelona - See more at: http://seat-mediacenter.com/en-stories/corporate/luca-de-meo-from-next-year-our-cars-will-be-equipped-with-connectivity-of-the-future/#sthash.P6VQ03K0.dpuf The brand announces that between 2018 and 2019 its vehicles will offer services such as real-time traffic forecasts and en-route recommendation A simulator shows the SEAT ID, the gateway to the brand’s digital ecosystem and a new form of interaction between the car, the user and their environment The President of SEAT confirms the launch of Metropolis:Lab Barcelona in Pier01 this April SEAT is presenting the eMii electric prototype to promote a carsharing pilot project for employees of Metropolis:Lab Barcelona SEAT is revealing the company’s vision of the future of driving at the Mobile World Congress in a digital ecosystem which enables a new relation between the car, the driver and their environment. SEAT President Luca de Meo presented the company’s main developments today in the scope of connectivity, and announced that the brand’s vehicles will be equipped with these innovations between 2018 and 2019. Real time traffic forecasts, en-route recommendations (restaurants, shops, services, etc.) and suggestions depending on driver schedule changes are some of the novelties that SEAT is presenting at the MWC. After configuring their mobile phone, visitors can sit in an impressive simulator and experience what driving in the future will be like. The simulator features a predictive assistant that helps drivers optimise their time, anticipating their needs and offering suggestions automatically according to the context, even before users settle into their car. Of the three future megatrends in the automotive industry (electrification, autonomous car and connected car), SEAT is committed to connectivity to position itself for the challenges it faces in upcoming years. SEAT wants to become a front-runner in vehicle connectivity, and to achieve this the brand is creating a digital ecosystem to customise and enhance the user experience. “SEAT’s goal is to make progress and become a leader in technologies which enable us to offer an experience that is easy, connected and customised; technologies such as the ones we are presenting today and expect to include in our models beginning in 2018-2019”, announced de Meo. Among the novelties he presented with respect to on-demand functions is an extended concept of predictive navigation, compared to real-time navigation, which predicts traffic jams before they happen and suggests alternative routes. “We spend an average of 2.5 years of our lives at the wheel, and during rush hour in Barcelona, driving time can go up by 50%. Predictive navigation can help solve this problem, but navigation systems don’t know this yet”, said Luca de Meo. The systems that the company is working on will cross-reference traffic data in real-time with factors such as school opening and closing times, forecasted traffic when major events are held or weather conditions. “Until these functions become a reality, we are launching the SEAT Dongle, which will be on the market in the second half of the year”, stated de Meo. The Dongle is a device which enables vehicles that are not adapted to support digital technologies, such as the ones sold in the past, to access latest generation connectivity services. Thanks to an OBD connection (On Board Diagnosis port), the Dongle securely extracts data from the car and sends it to the Smartphone to be able to interact with the vehicle via an app. Metropolis:Lab Barcelona, in Pier01 One of the new spaces where SEAT will conduct research in mobility will be the SEAT-run Metropolis:Lab Barcelona, the Volkswagen Group’s sixth international research centre following the five IT Labs in Wolfsburg, Berlin, Munich and San Francisco. As announced by de Meo, it will become operational this April. “Metropolis:Lab Barcelona will be located in Pier01, headquarters of the Barcelona Tech City and an ideal setting for us, as it puts us near the city’s innovative entrepreneurial ecosystem and enables us to strengthen our collaborative partnerships with Barcelona”, emphasised the President of SEAT. 23 specialists will work there during the first year, including engineers, developers and data scientists. They will develop software and algorithms related to mobility services using data obtained from vehicles, Barcelona as a Smart City and the movement of pedestrian traffic, with the goal of creating an easier, safer and more efficient relation between people and vehicles in urban environments. The Metropolis:Lab Barcelona team will be enlarged in upcoming years until reaching a staff level of 50 highly skilled professionals. The Metropolis:Lab Barcelona specialists also have the use of a fleet of vehicles that SEAT is using to launch a carsharing pilot project in Barcelona. The fleet will be made up of 10 eMii units, the electric prototype presented by SEAT at the MWC. “What we see on the stand is the car that will allow is to test the operation of electrical technology in shared use vehicles. This does not mean that this is going to be our first electric car, but it is the ideal vehicle for carrying out these tests in Barcelona”, stressed de Meo. All Pier01 staff, approximately 1,000 people, will have these vehicles at their disposal. Users will access the eMii units via Digital Access, a mobile-enabled technology that replaces a physical key, specifically conceived for collaborative economy environments. SEAT Talks, 4YFN and YOMO SEAT is also displaying its digital potential through the SEAT Talks, a programme of lectures where several speakers will discuss connectivity and the role of technologies in the scope of mobility and the automotive industry. The participants include internationally renowned experts such as Johann Jungwirth, Chief Digital Officer of Volkswagen AG, who will be delivering his lecture on Tuesday the 28th; Vicent Rosso, consultant and general manager of BlaBlaCar; professor Enrique Dans of the IE University or Max Krasnykh and Nadav Zohar, from Gett. In addition to these speakers, other participants include the members of SEAT’s Easy Mobility Team, the company’s transversal team which is working on future solutions related to digitisation and R&D, customer experience and new business areas. Likewise, some of the start-ups that SEAT is collaborating with to develop future technologies will present their projects in the presentations area of the stand. In this context, SEAT has organised an Entrepreneurs Day for March 2nd, where the start-ups that are participating in the SEAT Accelerator by Conector programme will present the progress made in their projects. There are currently six start-ups working on developing apps, new functions and services related to the future of the automotive industry. SEAT is completing its ambitious participation at this edition of the Mobile World Congress outside the main venue with its own space in the 4 Years From Now (4YFN) –organized by Mobile World Capital Barcelona– to recruit highly skilled talent and professionals from technological environments. In addition, the brand is taking part in the Youth Mobile Festival (YOMO) side event, which has been designed to enable students from all over Spain to experiment with science and technology. The company is going to give them the opportunity to get to know Barcelona in 4D thanks to a system of augmented reality. In addition, company vehicles will be used by VIPs and speakers attending both the MWC and the 4YFN venues, for their shifts in the city. Furthermore, SEAT will also be present at the stand of mobile payment solution specialist Sunhill. Three SEAT cars equipped with FullLink technology will be available for visitors to check out how connected car technology works in combination with the Travipay car park mobile reservation and payment system. View full article
  12. The brand announces that between 2018 and 2019 its vehicles will offer services such as real-time traffic forecasts and en-route recommendation A simulator shows the SEAT ID, the gateway to the brand’s digital ecosystem and a new form of interaction between the car, the user and their environment The President of SEAT confirms the launch of Metropolis:Lab Barcelona in Pier01 this April SEAT is presenting the eMii electric prototype to promote a carsharing pilot project for employees of Metropolis:Lab Barcelona SEAT is revealing the company’s vision of the future of driving at the Mobile World Congress in a digital ecosystem which enables a new relation between the car, the driver and their environment. SEAT President Luca de Meo presented the company’s main developments today in the scope of connectivity, and announced that the brand’s vehicles will be equipped with these innovations between 2018 and 2019. Real time traffic forecasts, en-route recommendations (restaurants, shops, services, etc.) and suggestions depending on driver schedule changes are some of the novelties that SEAT is presenting at the MWC. After configuring their mobile phone, visitors can sit in an impressive simulator and experience what driving in the future will be like. The simulator features a predictive assistant that helps drivers optimise their time, anticipating their needs and offering suggestions automatically according to the context, even before users settle into their car. Of the three future megatrends in the automotive industry (electrification, autonomous car and connected car), SEAT is committed to connectivity to position itself for the challenges it faces in upcoming years. SEAT wants to become a front-runner in vehicle connectivity, and to achieve this the brand is creating a digital ecosystem to customise and enhance the user experience. “SEAT’s goal is to make progress and become a leader in technologies which enable us to offer an experience that is easy, connected and customised; technologies such as the ones we are presenting today and expect to include in our models beginning in 2018-2019”, announced de Meo. Among the novelties he presented with respect to on-demand functions is an extended concept of predictive navigation, compared to real-time navigation, which predicts traffic jams before they happen and suggests alternative routes. “We spend an average of 2.5 years of our lives at the wheel, and during rush hour in Barcelona, driving time can go up by 50%. Predictive navigation can help solve this problem, but navigation systems don’t know this yet”, said Luca de Meo. The systems that the company is working on will cross-reference traffic data in real-time with factors such as school opening and closing times, forecasted traffic when major events are held or weather conditions. “Until these functions become a reality, we are launching the SEAT Dongle, which will be on the market in the second half of the year”, stated de Meo. The Dongle is a device which enables vehicles that are not adapted to support digital technologies, such as the ones sold in the past, to access latest generation connectivity services. Thanks to an OBD connection (On Board Diagnosis port), the Dongle securely extracts data from the car and sends it to the Smartphone to be able to interact with the vehicle via an app. Metropolis:Lab Barcelona, in Pier01 One of the new spaces where SEAT will conduct research in mobility will be the SEAT-run Metropolis:Lab Barcelona, the Volkswagen Group’s sixth international research centre following the five IT Labs in Wolfsburg, Berlin, Munich and San Francisco. As announced by de Meo, it will become operational this April. “Metropolis:Lab Barcelona will be located in Pier01, headquarters of the Barcelona Tech City and an ideal setting for us, as it puts us near the city’s innovative entrepreneurial ecosystem and enables us to strengthen our collaborative partnerships with Barcelona”, emphasised the President of SEAT. 23 specialists will work there during the first year, including engineers, developers and data scientists. They will develop software and algorithms related to mobility services using data obtained from vehicles, Barcelona as a Smart City and the movement of pedestrian traffic, with the goal of creating an easier, safer and more efficient relation between people and vehicles in urban environments. The Metropolis:Lab Barcelona team will be enlarged in upcoming years until reaching a staff level of 50 highly skilled professionals. The Metropolis:Lab Barcelona specialists also have the use of a fleet of vehicles that SEAT is using to launch a carsharing pilot project in Barcelona. The fleet will be made up of 10 eMii units, the electric prototype presented by SEAT at the MWC. “What we see on the stand is the car that will allow is to test the operation of electrical technology in shared use vehicles. This does not mean that this is going to be our first electric car, but it is the ideal vehicle for carrying out these tests in Barcelona”, stressed de Meo. All Pier01 staff, approximately 1,000 people, will have these vehicles at their disposal. Users will access the eMii units via Digital Access, a mobile-enabled technology that replaces a physical key, specifically conceived for collaborative economy environments. SEAT Talks, 4YFN and YOMO SEAT is also displaying its digital potential through the SEAT Talks, a programme of lectures where several speakers will discuss connectivity and the role of technologies in the scope of mobility and the automotive industry. The participants include internationally renowned experts such as Johann Jungwirth, Chief Digital Officer of Volkswagen AG, who will be delivering his lecture on Tuesday the 28th; Vicent Rosso, consultant and general manager of BlaBlaCar; professor Enrique Dans of the IE University or Max Krasnykh and Nadav Zohar, from Gett. In addition to these speakers, other participants include the members of SEAT’s Easy Mobility Team, the company’s transversal team which is working on future solutions related to digitisation and R&D, customer experience and new business areas. Likewise, some of the start-ups that SEAT is collaborating with to develop future technologies will present their projects in the presentations area of the stand. In this context, SEAT has organised an Entrepreneurs Day for March 2nd, where the start-ups that are participating in the SEAT Accelerator by Conector programme will present the progress made in their projects. There are currently six start-ups working on developing apps, new functions and services related to the future of the automotive industry. SEAT is completing its ambitious participation at this edition of the Mobile World Congress outside the main venue with its own space in the 4 Years From Now (4YFN) –organized by Mobile World Capital Barcelona– to recruit highly skilled talent and professionals from technological environments. In addition, the brand is taking part in the Youth Mobile Festival (YOMO) side event, which has been designed to enable students from all over Spain to experiment with science and technology. The company is going to give them the opportunity to get to know Barcelona in 4D thanks to a system of augmented reality. In addition, company vehicles will be used by VIPs and speakers attending both the MWC and the 4YFN venues, for their shifts in the city. Furthermore, SEAT will also be present at the stand of mobile payment solution specialist Sunhill. Three SEAT cars equipped with FullLink technology will be available for visitors to check out how connected car technology works in combination with the Travipay car park mobile reservation and payment system.
  13. Haha! Usefull skill to know LOL
  14. The best Ibiza ever The New SEAT Ibiza is already here loaded with the latest technology features, outstanding dynamics, and an impressive improvement in interior space and comfort. The Spanish brand’s most important model has all-new styling while preserving the same youthful, functional, sporty and comfortable spirit as always. And it does so with a fresh design that reflects the latest SEAT distinctive character by continuing with the brand’s DNA but with an edgier, sportier design, featuring more sculpted, accentuated, exciting and streamlined surfaces. The fifth generation of the SEAT Ibiza will make its public debut at the next Geneva Auto Show and go on sale in June 2017. The new SEAT Ibiza, then, is a completely new model that was created with very ambitious goals in mind: To go a major step ahead in safety, design, performance and comfort. This huge advance in quality was achieved thanks to the new MQB A0 modular platform. The new SEAT Ibiza is the Volkswagen Group first model to use this platform, highlighting SEAT’s importance within the Group and offering countless advantages. Launched in 1984 for the first time, the Ibiza has become an icon of SEAT. This car has been around the longest in the history of the brand and is its top-selling model, with over 5.4 million units sold. The Ibiza is one of the three pillars of the company, together with the Leon and Ateca, on which SEAT relies to continue building the success of the company in the future. More compact, roomier, more efficient The new SEAT Ibiza has impressively increased its interior roominess, it is a lot more robust, and also, a lot safer. It is much wider by a stunning 87 mm, it is two mm shorter and one lower than the previous model, but more than anything, the change in its dimensions conveys a powerful image of a car that hugs the ground. And the key is in the new MQB A0 platform. The wheeltrack is 60 mm wider at the front axle and 48 at the rear axle, while the distance between the axles is 2,564 millimetres, a 95-mm increase. The result is a much more comfortable car, with the new SEAT Ibiza being both roomier on the inside and larger on the outside. For example, leg room in the back seats has increased by 35 mm, while the head room has gone up by 24 mm in the front seats and 17 mm in the back. The seats are an astonishing 42 mm wider, making the new SEAT Ibiza one of the best in its class in this area. The boot has also been enlarged by 63 litres, bringing its total capacity to 355 litres, making it best in class. The loading height has also been lowered, proof that SEAT knows how to combine design and functionality. All of the engines available on the new SEAT Ibiza comply with the Euro6 emissions regulation and lead the way in performance, with outstanding features, high mileage and low emissions. There are three aluminium block and cylinder petrol engines to choose from. The first option is the 3 cylinder 1.0 TSI with 95 or 115 PS, along with a turbocompressor, intercooler and direct injection. A new 1.5 TSI will be available in late 2017 with four cylinders and 150 PS. Efficient 1.6 TDI diesel engines will come in 80, 95 and 115 PS varieties. Finally, the new MQB A0 platform allows the New Ibiza to offer a compressed-natural gas (CNG) powered 90-PS 1.0 TSI engine. SEAT is the first maker to offer an engine of this type in this class. The gearboxes available are a manual 5-speed transmission for the 95-PS and lower engines and a 6-speed transmission for the more powerful engines. The dual-clutch DSG 7-speed gearbox is another of the options available on the new SEAT Ibiza. The car’s dynamic behaviour, ride quality and driving comfort are exceptional thanks to the new MQB A0 platform, as well as to the 30% higher torsional stiffness. The new SEAT Ibiza is only available in a 5-door option, which is now more functional and the new design offers the sportier look of a 3-door model. There have also been qualitative leaps forward in terms of noise control, vibrations and ride harshness. The new SEAT Ibiza offers the quality of a more luxurious automobile. It’s also agile in the city, efficient on curved roads and offers excellent comfort on long trips. Four trim packages and the most advanced technology The new SEAT Ibiza will offer four equipment lines, starting with the Reference followed by the Style trim. The top-of-the-range will be the FR and XCellence trims. The FR trim comes with the most dynamic and technological equipment to enjoy the best performance. Exclusive dynamic design elements have been specifically created for it like, rear diffuser, exclusive front bumper, sport suspension and exclusive exterior black pack. The XCellence trim aims at reaching new customers looking for a more sophisticated and distinctive design combined with more convenient and smart functional equipment. Both trims will have the same price and are intended to offer the best possible options to different types of drivers: FR is for those looking for a sportier car, while XCellence focuses on comfort, elegance and technology. The interior ambient LED lighting for the FR and XCellence versions is offered in two colours, red and white. The use of LED technology for the interior and exterior lights is not an aesthetic whim. LEDs offer much higher quality lighting while saving energy, thus yielding improved fuel economy. The full LED lights on the Ibiza (headlights, dashboard, indicators and rear fog lights) are new in this class. The FR trim includes a stiffer suspension and offers two mode settings, Normal and Sport, to adapt to the driver’s preferences or to the conditions on the road. The XCellence trim will also offer this possibility later on, with a softer setting. The driving assistance systems built into the new Ibiza include elements that, while already present in Leon and Ateca, are quite unusual in this class. The new SEAT Ibiza features Front Assist, Traffic Jam Assist, Adaptive Cruise Control, Keyless Entry System with heartbeat engine start button, a new generation of front and rear parking sensors and a rear view camera with a higher quality and precision reflected in a premium 8’’ touchscreen with glass panel. Is the very first time that the SEAT Ibiza has a huge and functional integrated 8’’ touchscreen that offers the best technology without compromising the interior harmony. In the interior, one of the most outstanding features of the new model is the wireless charger with GSM amplifier. In terms of connectivity, the New SEAT Ibiza is the only car 100% connected thanks to three options: Apple Car Play, Android Auto and Mirror Link. SEAT is committed to becoming a front runner in connected cars and developing new mobility solutions where the connected car enhances user experience, making it easier and more flexible. In an environment of disruptive changes, SEAT is eager to deal with the challenges posed by urban infrastructures, traffic systems and vehicles in cities, offering these technologies in most of its vehicles. The New SEAT Ibiza presents a partnership with Beatsaudio soundsystem, a brand bringing energy, emotion and excitement that has changed the way people listen to music. It uses a digital signal processor (DSP), 7 premium speakers and an 8-channel with 300W amplifier. MQB A0 Platform The latest technology from the Volkswagen Group, the MQB platform - Modular Quer Baukasten -, allows higher manufacturing flexibility and robust implementation, as it supports different models and allows for different body types within the same segment and different wheelbase configurations can be achieved within the same base platform. SEAT’s investments and R&D expenditure in recent years were partially allocated to adapt Line 1 at the Martorell factory to the new MQB A0 platform, allowing SEAT to be the first company of the Volkswagen group to use this technology. The number of parts using Hot-Forming technology has been increased, and that contributes to reduce weight and to increase rigidity, therefore improving performance and accounting for lower consumption. In particular for the new Ibiza, 900 robots and more than 4000 welding points guarantee the robustness of the vehicle. Spot welding combined with laser technology bring components together with a great result: A lightweight body with extreme structural stiffness. Design: the next step in SEAT’s DNA Thanks to more than three decades of history and its importance as the main pillar in the SEAT brand, the 5th generation of the Ibiza has been a total challenge in terms of design. It had to be fresh and young, and yet mature and balanced too. And this is how the new SEAT Ibiza stands out straight away; its perfect proportions, strong character and agile look. Its characteristic SEAT brushstrokes have not just been maintained, but taken to the next level, pushing the evolution of SEAT’s design DNA. You only need a glance to feel what the designer sketched when creating the new car and see that this is the best design SEAT has ever come up with in the A0 category. At the front of the car, the triangular Full LED headlights and the iconic daylight graphics make the new SEAT instantly recognisable. The badge is not only displayed proudly on the grille, but is also enhanced by the two characteristic lines on the bonnet, with a slight gap in the chrome frame. The x-shaped design gives great dynamism and incredible visual stability. The front and rear overhangs are very short, with the four wheels situated on the four corners of the car, making the car stable, dynamic and sporty. The longer wheelbase and window graphics accentuate the size of the new Ibiza, while the double blisters down the length of the car are typically SEAT, giving the car a more expressive, three-dimensional look. The bodywork has been beautifully sculpted, combining sharp lines and smooth surfaces. Its new wheels, up to 18 inches and with two tones to choose from, give an elegant touch. The rear of the car is also typical of the Ibiza. Its rear lights wrap around the car, interacting with the blisters at the rear, properly proportioned within a unique design and offering fantastic aerodynamic performance. The boot’s strong lines and bumpers make the car appear wide and give the car an almost monolithic look, while the rear reflectors appear to bring the car closer to the ground. The FR trim comes with details that bring out its sporty character, such as the exhaust tips either side of the rear bumper. The XCellence trims receive chrome details that emphasise their sophistication and refinement. In terms of the interior, the same design steps have been followed that are now in the SEAT Leon and Ateca, but this time with a new vision for its design language. More tension, more technical and precise lines and lighter proportions have all been added in order to achieve a more elegant look and a greater level of perceived quality, while new materials have managed to safeguard its youthful and dynamic character. Structurally, a special emphasis has been put on its horizontal proportions in the assembly of its different functional areas, including the elevated console in the interior to improve ergonomic performance and safety. The aim was to achieve perfect proportions and a greater sense of space and comfort. All of the controls and instruments are situated around the driver in the highest position possible to avoid the driver having to take his or her eyes off the road. Just as with the new Leon and Ateca, the start button is in the same place, to the left of the gearbox. This is also in the highest position possible for ease-of-use. Upon analysing the top quality of each and every detail of the new SEAT Ibiza, one cannot help but think of models in higher categories, from the innumerable personalisation possibilities to the possibility of choosing the colour of the interior LED lighting, without forgetting of course the onboard technology, such as the 8-inch touchscreen and the Full Link connectivity system. The cockpit is protected by an Air Care filter that isolates the occupants from any type of allergens, creating a completely contaminant-free space. Its exciting design, its dynamic behaviour and driving quality, the feeling of incredible stability and reliability on the road, vastly improved interior quality, incredibly safe and easy-to-use technology, roomier interior, all combine to make the new SEAT Ibiza, a really attractive option and of course at the best price.
  15. The best Ibiza ever The New SEAT Ibiza is already here loaded with the latest technology features, outstanding dynamics, and an impressive improvement in interior space and comfort. The Spanish brand’s most important model has all-new styling while preserving the same youthful, functional, sporty and comfortable spirit as always. And it does so with a fresh design that reflects the latest SEAT distinctive character by continuing with the brand’s DNA but with an edgier, sportier design, featuring more sculpted, accentuated, exciting and streamlined surfaces. The fifth generation of the SEAT Ibiza will make its public debut at the next Geneva Auto Show and go on sale in June 2017. The new SEAT Ibiza, then, is a completely new model that was created with very ambitious goals in mind: To go a major step ahead in safety, design, performance and comfort. This huge advance in quality was achieved thanks to the new MQB A0 modular platform. The new SEAT Ibiza is the Volkswagen Group first model to use this platform, highlighting SEAT’s importance within the Group and offering countless advantages. Launched in 1984 for the first time, the Ibiza has become an icon of SEAT. This car has been around the longest in the history of the brand and is its top-selling model, with over 5.4 million units sold. The Ibiza is one of the three pillars of the company, together with the Leon and Ateca, on which SEAT relies to continue building the success of the company in the future. More compact, roomier, more efficient The new SEAT Ibiza has impressively increased its interior roominess, it is a lot more robust, and also, a lot safer. It is much wider by a stunning 87 mm, it is two mm shorter and one lower than the previous model, but more than anything, the change in its dimensions conveys a powerful image of a car that hugs the ground. And the key is in the new MQB A0 platform. The wheeltrack is 60 mm wider at the front axle and 48 at the rear axle, while the distance between the axles is 2,564 millimetres, a 95-mm increase. The result is a much more comfortable car, with the new SEAT Ibiza being both roomier on the inside and larger on the outside. For example, leg room in the back seats has increased by 35 mm, while the head room has gone up by 24 mm in the front seats and 17 mm in the back. The seats are an astonishing 42 mm wider, making the new SEAT Ibiza one of the best in its class in this area. The boot has also been enlarged by 63 litres, bringing its total capacity to 355 litres, making it best in class. The loading height has also been lowered, proof that SEAT knows how to combine design and functionality. All of the engines available on the new SEAT Ibiza comply with the Euro6 emissions regulation and lead the way in performance, with outstanding features, high mileage and low emissions. There are three aluminium block and cylinder petrol engines to choose from. The first option is the 3 cylinder 1.0 TSI with 95 or 115 PS, along with a turbocompressor, intercooler and direct injection. A new 1.5 TSI will be available in late 2017 with four cylinders and 150 PS. Efficient 1.6 TDI diesel engines will come in 80, 95 and 115 PS varieties. Finally, the new MQB A0 platform allows the New Ibiza to offer a compressed-natural gas (CNG) powered 90-PS 1.0 TSI engine. SEAT is the first maker to offer an engine of this type in this class. The gearboxes available are a manual 5-speed transmission for the 95-PS and lower engines and a 6-speed transmission for the more powerful engines. The dual-clutch DSG 7-speed gearbox is another of the options available on the new SEAT Ibiza. The car’s dynamic behaviour, ride quality and driving comfort are exceptional thanks to the new MQB A0 platform, as well as to the 30% higher torsional stiffness. The new SEAT Ibiza is only available in a 5-door option, which is now more functional and the new design offers the sportier look of a 3-door model. There have also been qualitative leaps forward in terms of noise control, vibrations and ride harshness. The new SEAT Ibiza offers the quality of a more luxurious automobile. It’s also agile in the city, efficient on curved roads and offers excellent comfort on long trips. Four trim packages and the most advanced technology The new SEAT Ibiza will offer four equipment lines, starting with the Reference followed by the Style trim. The top-of-the-range will be the FR and XCellence trims. The FR trim comes with the most dynamic and technological equipment to enjoy the best performance. Exclusive dynamic design elements have been specifically created for it like, rear diffuser, exclusive front bumper, sport suspension and exclusive exterior black pack. The XCellence trim aims at reaching new customers looking for a more sophisticated and distinctive design combined with more convenient and smart functional equipment. Both trims will have the same price and are intended to offer the best possible options to different types of drivers: FR is for those looking for a sportier car, while XCellence focuses on comfort, elegance and technology. The interior ambient LED lighting for the FR and XCellence versions is offered in two colours, red and white. The use of LED technology for the interior and exterior lights is not an aesthetic whim. LEDs offer much higher quality lighting while saving energy, thus yielding improved fuel economy. The full LED lights on the Ibiza (headlights, dashboard, indicators and rear fog lights) are new in this class. The FR trim includes a stiffer suspension and offers two mode settings, Normal and Sport, to adapt to the driver’s preferences or to the conditions on the road. The XCellence trim will also offer this possibility later on, with a softer setting. The driving assistance systems built into the new Ibiza include elements that, while already present in Leon and Ateca, are quite unusual in this class. The new SEAT Ibiza features Front Assist, Traffic Jam Assist, Adaptive Cruise Control, Keyless Entry System with heartbeat engine start button, a new generation of front and rear parking sensors and a rear view camera with a higher quality and precision reflected in a premium 8’’ touchscreen with glass panel. Is the very first time that the SEAT Ibiza has a huge and functional integrated 8’’ touchscreen that offers the best technology without compromising the interior harmony. In the interior, one of the most outstanding features of the new model is the wireless charger with GSM amplifier. In terms of connectivity, the New SEAT Ibiza is the only car 100% connected thanks to three options: Apple Car Play, Android Auto and Mirror Link. SEAT is committed to becoming a front runner in connected cars and developing new mobility solutions where the connected car enhances user experience, making it easier and more flexible. In an environment of disruptive changes, SEAT is eager to deal with the challenges posed by urban infrastructures, traffic systems and vehicles in cities, offering these technologies in most of its vehicles. The New SEAT Ibiza presents a partnership with Beatsaudio soundsystem, a brand bringing energy, emotion and excitement that has changed the way people listen to music. It uses a digital signal processor (DSP), 7 premium speakers and an 8-channel with 300W amplifier. MQB A0 Platform The latest technology from the Volkswagen Group, the MQB platform - Modular Quer Baukasten -, allows higher manufacturing flexibility and robust implementation, as it supports different models and allows for different body types within the same segment and different wheelbase configurations can be achieved within the same base platform. SEAT’s investments and R&D expenditure in recent years were partially allocated to adapt Line 1 at the Martorell factory to the new MQB A0 platform, allowing SEAT to be the first company of the Volkswagen group to use this technology. The number of parts using Hot-Forming technology has been increased, and that contributes to reduce weight and to increase rigidity, therefore improving performance and accounting for lower consumption. In particular for the new Ibiza, 900 robots and more than 4000 welding points guarantee the robustness of the vehicle. Spot welding combined with laser technology bring components together with a great result: A lightweight body with extreme structural stiffness. Design: the next step in SEAT’s DNA Thanks to more than three decades of history and its importance as the main pillar in the SEAT brand, the 5th generation of the Ibiza has been a total challenge in terms of design. It had to be fresh and young, and yet mature and balanced too. And this is how the new SEAT Ibiza stands out straight away; its perfect proportions, strong character and agile look. Its characteristic SEAT brushstrokes have not just been maintained, but taken to the next level, pushing the evolution of SEAT’s design DNA. You only need a glance to feel what the designer sketched when creating the new car and see that this is the best design SEAT has ever come up with in the A0 category. At the front of the car, the triangular Full LED headlights and the iconic daylight graphics make the new SEAT instantly recognisable. The badge is not only displayed proudly on the grille, but is also enhanced by the two characteristic lines on the bonnet, with a slight gap in the chrome frame. The x-shaped design gives great dynamism and incredible visual stability. The front and rear overhangs are very short, with the four wheels situated on the four corners of the car, making the car stable, dynamic and sporty. The longer wheelbase and window graphics accentuate the size of the new Ibiza, while the double blisters down the length of the car are typically SEAT, giving the car a more expressive, three-dimensional look. The bodywork has been beautifully sculpted, combining sharp lines and smooth surfaces. Its new wheels, up to 18 inches and with two tones to choose from, give an elegant touch. The rear of the car is also typical of the Ibiza. Its rear lights wrap around the car, interacting with the blisters at the rear, properly proportioned within a unique design and offering fantastic aerodynamic performance. The boot’s strong lines and bumpers make the car appear wide and give the car an almost monolithic look, while the rear reflectors appear to bring the car closer to the ground. The FR trim comes with details that bring out its sporty character, such as the exhaust tips either side of the rear bumper. The XCellence trims receive chrome details that emphasise their sophistication and refinement. In terms of the interior, the same design steps have been followed that are now in the SEAT Leon and Ateca, but this time with a new vision for its design language. More tension, more technical and precise lines and lighter proportions have all been added in order to achieve a more elegant look and a greater level of perceived quality, while new materials have managed to safeguard its youthful and dynamic character. Structurally, a special emphasis has been put on its horizontal proportions in the assembly of its different functional areas, including the elevated console in the interior to improve ergonomic performance and safety. The aim was to achieve perfect proportions and a greater sense of space and comfort. All of the controls and instruments are situated around the driver in the highest position possible to avoid the driver having to take his or her eyes off the road. Just as with the new Leon and Ateca, the start button is in the same place, to the left of the gearbox. This is also in the highest position possible for ease-of-use. Upon analysing the top quality of each and every detail of the new SEAT Ibiza, one cannot help but think of models in higher categories, from the innumerable personalisation possibilities to the possibility of choosing the colour of the interior LED lighting, without forgetting of course the onboard technology, such as the 8-inch touchscreen and the Full Link connectivity system. The cockpit is protected by an Air Care filter that isolates the occupants from any type of allergens, creating a completely contaminant-free space. Its exciting design, its dynamic behaviour and driving quality, the feeling of incredible stability and reliability on the road, vastly improved interior quality, incredibly safe and easy-to-use technology, roomier interior, all combine to make the new SEAT Ibiza, a really attractive option and of course at the best price. View full article